River’s vision

River Creative Technology was founded on september 1, 2015 by Rutger Vlek, while looking for a way to share his passion for electronic musical instruments, design and creativity more actively. He is also strongly motivated to find a modern and personal approach to business, contrasting with some of the current business trends. With River he aims for a company that values:

  • well-designed and innovative products
  • honest, simple, and clear information and communication
  • education and sharing of knowledge
  • collaboration and community
  • environmental sustainability, durable products

Is this idealistic? Yes!

Will this make me rich? Probably not. 

Is it unrealistic? That depends on you…