River Creative Technology was founded on september 1, 2015 by Rutger Vlek, while looking for a way to share his passion for electronic musical instruments, design and creativity more actively. He is also strongly motivated to find a modern and personal approach to business, contrasting with some of the current business trends. With River he aims for a company that values:
- well-designed and innovative products
- honest, simple, and clear information and communication
- education and sharing of knowledge
- collaboration and community
- environmental sustainability, durable products
Is this idealistic? Yes!
Will this make me rich? Probably not.
Is it unrealistic? That depends on you…